I'm a lead funnel strategist who helps sustainability-focused enterprises turn online attention into customers and repeat buyers.

I focus on creating simple customer journeys that make it easier for people to discover a farm, become interested, take the next step, and eventually become customers—without adding another complicated marketing system to the farm owner's workload.

I created “Where Did All Those Customers Go?” because many small farms are already doing the hard work of creating great products and building an audience. The problem is that interested people can easily fall through the cracks between the first inquiry and the actual purchase.

This guide gives you a simple way to find those leaks and take your first steps toward fixing them.